IPL Media Rights: Amazon pulls out; Star, Viacom18, Sony, Zee in 4-way race

The much-anticipated duel between Jeff Bezos and Mukesh Ambani for acquisition of one of world’s costliest sporting properties won’t materialise now as OTT giants Amazon on Friday pulled out of IPL media rights bidding, scheduled to start on Sunday. Reliance Industries Limited owned Viacom18 is considered to be one of the strongest contenders both in TV and digital space.